Emeritus Professor, Bangor University.

Professor Witcombe, Emeritus Professor at Bangor University, is internationally recognized for innovative plant breeding research to alleviate poverty and food scarcity in underprivileged communities. He devised a methodology that improves the efficiency of plant breeding by selecting parents with desirable traits as per the preference of farmers. This client-focused work has positively impacted over five million households in India, Nepal, and Bangladesh, and has the potential to be applied elsewhere.