Professor John Witcombe

Emeritus Professor, Bangor University.

Professor Witcombe, Emeritus Professor at Bangor University, is internationally recognized for innovative plant breeding research to alleviate poverty and food scarcity in underprivileged communities. He devised a methodology that improves the efficiency of plant breeding by selecting parents with desirable traits as per the preference of farmers. This client-focused work has positively impacted over five million households in India, Nepal, and Bangladesh, and has the potential to be applied elsewhere.