Selling Wales to the World – consultation response

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The Society recently submitted a response to the Natoinal Assembly for Wales’s Economy, Infrastructure and Skills Committee consultation the promotion of Wales abroad.

While we acknowledge that the range and diversity of promotion is impressive, and that much good work is being done by individual agencies, the lack of a coordinated strategy and the disparate delivery of that strategy militates against achieving optimum impact for Wales. It is evident that agencies that are replicated across the United Kingdom have elements of good practice that may be used within Wales to more efficient effect in external promotion campaigns.