Professor Gordon Foxall

Distinguished Research Professor, Cardiff University

Professor Foxall is Distinguished Research Professor at Cardiff Business School, where he leads research on consumer behaviour analysis. His work on behavioural economics and behavioural psychology is used to explore the behaviour of both marketers and consumers. Recent books of his include The Theory of the Marketing Firm and The Continuum of Consumer Choice. He is a Fellow of the Academy of Social Sciences, the British Psychological Society, and the British Academy of Management.